Insight Outreach: Unlocking Bright Futures

The Brief

• Insight Outreach mentors high-potential students from less-advantaged backgrounds to help them gain places at top UK universities.
• Commissioned to create a flagship explainer and companion films showing how IO’s approach transforms educational and life prospects.

My Role

• Identified core story themes and interview subjects with the IO project team.
• Planned, filmed and edited 6 explainer and testimony-led films aligned to brand and messaging.

The Impact

• Used across IO’s website and social platforms, becoming central to outreach, advocacy and fundraising communication.
• Described by IO as “transformative” for articulating mission and value.

How mentoring changes life chances for talented students