Allergy UK: My Life Your Hands

The story of a young woman's near-fatal allergic reaction shows why allergy awareness can save lives.

The Brief

My Life, Your Hands was Allergy UK's 2023 Christmast fundraising campaign. I was commissioned to create a compelling film which would tell the story of a young woman  with a severe milk and egg allergy who suffered a near-fatal anaphylactic reaction after buying a burger from a restaurant which was supposed to be milk and egg free.

My Role

I worked closely with Allergy UK's fundraising and marketing teams to build on the storyboard the team had created. I then filmed interviews and B-Roll with the family involved and with a partner organisation (Girlguiding) taking part in the campaign. I took the video through various edits, working closely with the Allergy UK team, producing versions for different communication channels.

The Impact

The video was shown at a public launch event in London, and shared widely on Allergy UK's website and social media platforms, emphasising that those living with severe allergies need others to understand their condition and be prepared to act in an emergency.

Allergy UK commented on the video: "Wow - this is absolutely amazing - we all absolutely LOVE it. Our CEO feels it is the best film we've ever made - this is high praise indeed!"