Embracing Age: Volunteer With Us

Real stories inspiring volunteers to brighten isolated lives in care homes.

The Brief

• Embracing Age mobilises volunteers to befriend care home residents with few or no visitors.
• Commissioned to support volunteer recruitment by showcasing real stories of connection and impact.

My Role

• Co-developed brief and schedule with senior team; filmed interviews and contextual B-roll.
• Edited and delivered multiple versions optimised for web and social campaigns.

The Impact

• Used in volunteer recruitment activity and valued for being warm, human and compelling.