Age UK Richmond: “Mike Is Still There”

A moving, human story illuminating the lived experience of dementia

The Brief

• Age UK Richmond provides services for older residents and leads dementia-friendly initiatives across the borough.
• Commissioned to create a narrative-driven film illustrating the lived experience of dementia and how simple things such as greeting a person living with dementia can make a huge difference to their lives.

My Role

• Co-developed message and narrative flow; filmed sensitively in the couple’s home.
• Edited and delivered the final video for web, social and campaign use.

The Impact

• Used as part of AUR’s Dementia Friendly Richmond campaign.
• Praised for emotional depth, dignity, and ability to shift perceptions through real lived experience.